Traduttore, traditore : translation is a treachery…

A few days ago, Mr Farouk Hosny, the Egyptian minister of Culture, announced the forthcoming translation into Arabic of various contemporary Israeli novelists like Amos Oz or David Grossman. Something which has not been done before, according to Gaber Asfour, the well-known literary critic who heads the Supreme Council for Culture because of exclusively legal problems: on one hand, dealing directly with an Israeli publishing house was absolutely impossible, due to the boycott, a motto particularly effective on the cultural scene, and on the other Egypt was not willing to publish such works without an agreement of the publishing house, thus enforcing the international agreements on the copyright.

Finally, a "smart" solution has been founded and the Egyptian will make the deal with… the European publishers of the Israelis writers! But if the novels are to be translated from European languages too, the Arabic versions of the works originally written in Hebrew will be real treacheries!

But it is not the only treachery which is suspected with this initiative, and many people in Egypt and in the Arab world think that the sudden love of the Egyptian official cultural bodies for modern Hebrew literature has something to do with Hosny’s campaign in order to be elected General Director of the Unesco.

Indeed, after a rather offensive “open letter” published in the French daily Le Monde by three well-known (at least in their country) French intellectuals calling President Sarkozy to act against somebody who had said that he was ready to burn Israeli books if they were to be founded in the Egyptian libraries, Farouk Hosny thought he had to give public apologize.

Something which has been understood as one more “positive sign” – or rather concession – made by the Arab candidate in order to facilitate an election, difficult to win in case of an Israeli opposition.

Indeed, the translation of Hebrew novels into Arabic is not the first manifestation of Faruk Hosny’s “good will”. Coming after previous initiatives (see previous post), it has been written in the Arab press that the Egyptian ministry of Culture was hoping very much an Israeli participation at the “Red Sea Festival”.

And now, according to this article published in the Lebanese Al-Akhbar, there are talks about the possibility of an official Israeli participation during the next Cairo book fair, a demand always rejected by the Egyptian since the signature of the Camp David agreements in 1978…

But the next book fair will in February 2010, when the election of the General Director of the Unesco is next October…

As usual, here is the link to the more developed post in French.

Again, the boycott and its many questions

Again the boycott issue, with its difficult questions already tackled in previous posts, like that one about two movies, an Israeli one, The Band’s visit, and another, Egyptian, Salata Baladi (Salade maison).

This time the discussion concerns a book, Madinah, City Stories from the Middle East. This collection of short stories edited by the Lebanese writer Joumana Haddad gathers ten texts written by various Arab writers, by a Turkish one and… by the Israeli writer Yitzhak Laor with a text about Tel Aviv.

The Palestinian poet Najwan Darwish started the whole discussion in the Lebanese daily Al-Akhbar asking how Arab writers could have accepted to participate in a project which presents Tel Aviv side to side with the other Arab towns, as a figuration of the New Middle East map…

Because of such reactions, the English publisher published on his site a declaration mentioning among other things that “the request to include an Israeli story was the publisher's” and that the editor “was initially very much against it (…) until the name of writer Yitzhak Laor was eventually suggested”, an idea “highly supported by the Palestinian contributor to the book, Ala Hlehel.”

Hlelel, a Palestinian living in Acco, had already expressed his point of view in Al-Akhbar saying that Yitzhak Laor, as a radical opponent to the Sionist state, was perfectly entitled to participate in such a book, even with a story about Tel Aviv, a city built on the ruins of the Palestinian villages.

Later on, Al-Akhbar published Laor Yitzhak’s answer. His text begins with an interrogation about the wijdân¸a word used by Najwan Darwish and for which there is no easy translation in other languages. Then, Yitzhak Laor goes on saying that Darwish’s attitude means in fact that when an Arab public discourse speaks of secularism, democracy and so on, another one, like in Darwish’s article, denies any right for a Jewish presence in the Middle East.

Of course, explains Yitzhak Laor, nobody is asked to forget on which ground Tel Aviv has been built but, at the same time, somebody like Najwan Darwish should learn that all the people who live in that city are not the same. Something the reading of his text, which describes Tel Aviv as a huge and frightening military camp, makes quite obvious…

Pierre Abi Saab, the editor of Al-Akhbar cultural section, comments on Yitzhak Laor’s position. He regrets that the Israeli writer sees Najwan Darwish’s position as racist when it is just the denial of a policy which aims at making the Jewish occupation like something natural (tabî‘î, a key word very closed to the Arabic tatbî‘ for “boycott” "normalization" [see comments]).

Of course, the dispute is much more elaborated than said in this short summary. But it has to be mentioned that it was published in Al-Akhbar, a daily supposed to be very close to the Lebanese Hizbollah, and thus to Al-Manar. A TV station that Germany has recently banned on grounds that it violates the country's constitution!

Just to make things more complicated, another boycott issue was raised by the same Al-Akhbar with the possible coming to Beirut of the West-Eastern Divan. Founded by Daniel Baremboim and the Palestinian Edward Said, the orchestra has played only once in an Arab country. It was in Ramallah, some three years ago. Knowing that the players come from various Arab countries, from Spain and from…Israel, should the visit be boycotted?

As usual, here are the links to the more developed posts in French, about Al-Madinah and the West-Eastern Divan.

Pepsi vs Coca : the mother of all Arab stars

Boycotted until the beginning of the 90’, Coca is still running behind Pepsi in the Middle East with only 35% of the market shares. Although the area is priceless for soft drink producers, with a terrific demography of (presumably) non-alcoholic young drinkers, Pepsi should keep leading the run.

A few days ago, Pepsi launched its last advertising campaign for the area. Sea of stars (بحر النجوم), the first promotional full-length arab movie, has been released, simultaneously in many arab countries. Not a great event on the artistic side, the movie could be nonetheless a hit thanks to the participation of five famous stars of Arab pop music.

At a time US policy in the area does not use anymore the expression anymore but, instead, new concepts like “the Muslim world” (what could it be !!!) or “the New Middle East’, it is interesting to note that Pepsi advertising campaign focuses on something called the “Arab world”.

Otherwise, what could be the explanation of a such a casting gathering, around the leading sexy Lebanese trio (Haifa Wehbe, Carole Samaha and Wael Kfoury), an “oriental” singer (Ruwaida Al Mahrooqi) and another one (Ahmed El Cherif) from Maghreb (meaning "Occident" in arabic) ?

A remark which leads to another reading of the movie pitch : indeed, the forgotten island which needs a new impulse for its future, it is, of course, the Arab world. United, this world will be able to face up to its destiny. Of course under Pepsi umbrella!

The more elaborated post in French following that link and the moovie trailer

Egyptian movies: Hassan & Morcos, without Cohen

“Leader” (zaïm, his nickname) of the Egyptian (and the Arabian) stage for more than three decades, why should Adel Imam care to pledge allegiance to his national authorities? The fact is that the young actor who claimed formerly to be an “artist for the people” is now firmly committing himself for Jamal, putative heir of his father Hosni Mubarak (see previous post).

Hassan & Morcos is already one of last summer blockbusters in Egypt. Co-starring Adel Imam and Omar Sharif, it is the story of two men, a Copt and a Muslim, who have to change their identity in order to get away from religious fanatics. The Coptic thinker (Omar Sharif) pretends to be an imam and the Muslim guy (Adel Imam), a Christian priest.

The comedy, in the usual Adel Imam style, is obviously aiming at delivering a political message, that of the national unity jeopardized by religious extremism, from all sides.

The movie is successful and the public seems to approve the political lesson given by the two Egyptian main stars. Nonetheless, voices have raised, especially on the net, calling to a boycott of the “Christian(ised) Adel Imam”.

Today, movies play a major role in shaping the “national collective memory”. Thus it is striking to notice that Hassan & Morcos refers to a well-known movie from the 50’ called Hassan, Morcos & Cohen.

As in Fatma, Marika and Rachel, another movie of that time, the plot gathers a “trio” of Egyptian main confessions : the Muslim one, the Christian and the Jewish.

Sixty years after the birth of the Israeli state, Cohen has disappeared from the screen. And in the “New Middle East”, calls to National unity seem to be necessary in order to keep Morcos and Hassan side to side…

The more elaborated post in French following that link and the moovie trailer