Ads and Ramadan TV

Great, this week The Arabist - a blog you must know for sure! - has donne the job for me! Here is his summary, with somme adding, of the post originaly published in french (so you'll discover who his the charming lading making an ad for Faruk's Nablus Soap there. Many thanks!

The excellent [!!!: my comment] Culture et Politique Arabes site has a detailed analysis of the commercial underpinnings of Ramadan entertainment (Al Quds Al Arabi estimates that the Holy months brings in $100 million in TV advertising revenues). The post points out that the Egyptians got the jump on other Arab countries this year–in an increasingly competitive TV market–by starting to air their Ramadan soap operas a night before everyone else. The post also mentions the lack of Ramadan spirit in the new Egyptian TV channel El Qahera wa En-Nas (Cairo Centric in English) whose yellow posters all across Cairo have been promising “Ramadan’s most daring TV.” The campaign has clearly already raised some hackles, as this article in Islam Online describes what they consider to be a controversial exchange on one of the stations’ talk shows, in which the director Ines El Daghidi, to the question “When do you think you might take the veil?” replied يا رب ماتكتها علي” (”Oh God, don’t decree this for me”–I think). What’s extraordinary is that apparently this “daring” station is considering editing the exchange out of the broadcast. (...)
Link to The Arabist original post.